Jan 21, 2012

I'm thinking the distributed guerrillas battling SOPA and the like, fighting Hollywood and other corporate mass media content producers and distributors that are creating an imbalance of wealthiness.

It's isn't the imbalance itself but it's effects and the framework required to support it.

The extra high profit margins being a side effect and objective, an intended side effect then.

And the lack of innovation, an unintended side effect, caused by how well the profit frameworks work and the moving pieces wherein.

Moving pieces such as old distribution channels still yielding results, synthetic, recipe-based content still being accepted by the end user.

Audience conditioning via the powerful distribution channels that offer convenience but calculated content selection.

Content tailored based on the rule of greatest acceptance, that in turn becomes the content of greater demand.

In the past, the information wasn't so broadly available, communication wasn't as effective and immediate as it it today.

People with common ideals couldn't form a bigger distributed mass as easily as today. A mass that empowers them to make themselves heard and take action against what they deem to be against the common good.

In practice, these distributed interest groups are effectively fighting and forcing the big blobs like the music industry adapt and acknowledge they are no longer in their comfort zone. Content can be monetized much easily and the critical revenue mass can be attained very easily.

As Louis C.K.'s experiment demonstrated, the middleman is no longer relevant, there is no longer the need of help in distributing and monetizing your content. Therefore there is no longer room for the middleman to tap onto that resource.

And that's a good thing, we're effectively scaling down, becoming self sufficient and distributed. Without loosing out individuality and opening doors to a wider variety of content due to the possibility of reaching the required niche mass for sustainability of the own niche.

Small people serving other small people, reciprocally. Instead of the usual: Small people plugged into a monolithic sustainable* system.

*sustainable but requiring maintenance, unnatural behaviour, and serving the interests of few.

And did all this began with us? Did we naturally steer away from the old model? Did the market balance itself?

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