“Luis distilled a very complex domain and scope, into an impressive prototype in a very short time.”
       Brad Legge
          
            Transformation Lead
            at
            
              
                BP
          Brad Legge
          
            Transformation Lead
            at
            
              
                BP
              
            
          
      “Luis managed to turn a very complex problem into something that goes straight to the point and easy to use.”
       Andy Houstoun
          
            Product Director
            at
            
              
                Crimtan
          Andy Houstoun
          
            Product Director
            at
            
              
                Crimtan
              
            
          
      “Luis is incredibly resourceful, stemming from his in-depth knowledge of design, development, and product management.”
       Balint Szeplaki
          
            Head of Product
            at
            
              
                Poq
          Balint Szeplaki
          
            Head of Product
            at
            
              
                Poq
              
            
          
      “Luis simplified a complex problem using Psychology and Design.”
       Andrea Prieto
          
            Sr Experience Designer
            at
            
              
                John Lewis
          Andrea Prieto
          
            Sr Experience Designer
            at
            
              
                John Lewis
              
            
          
      latest work
latest articles
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              Amplitude on GrowthProduct-led growth with North Star 
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              Notes on A Year of Remote WorkToni and Benedict reflect on remote working models, conference software, and etiquette. 
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              Notes on Teams, Trust and Object LessonsWhen and how much to use object lessons, building trust and its value, and what is leadership. 
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              Notes on Out of Hours Episode 6Georgia interviews Benedict Evans on the motivation and history of his newsletter. 
 
               
              